Why Marketing Agencies Use White Label PPC Services
Are you struggling to stay relevant and competitive with your marketing services?
Do you want to drive more targeted traffic and generate high-quality leads for your clients but don’t have an in-house team to get the job done?
Outsourcing to a white label PPC agency may be what you need.
For most brands with tight budgets and limited marketing expertise, paid search is an affordable and a fast option they use to reach the targeted audience. Many white-label PPC agencies help you offer this service.
Hiring a reputable white label PPC agency can help you put your branding everywhere without investing a lot in advertising. In this article, we will consider the different services that you can outsource to a white label PPC agency and why you should outsource your marketing and PPC management services to a white label agency.
What are PPC Ads?
Our world and the way we view it are constantly evolving. Today, advertisers must be everywhere people are (i.e. online) through the use of PPC advertising platforms like Facebook ads and Google ads.
In PPC ads, advertisers bid for advert space as the space becomes available so that users can see their ads. The goal of a PPC ad is conversion; getting a user that clicks on an ad directly onto your app or site and ensuring they complete a specific action (such as buying a product).
What is White Label PPC?
White label PPC involves outsourcing your PPC ad management services. The company you outsource these services to is known as a white label PPC agency.
In this arrangement, you will handle client retention while the white label PPC agency will be in charge of handling all the outsourced work. This partnership is beneficial for agencies that want to offer their services without worrying about handling all the steps involved or marketing.
Outsourcing to a white label PPC agency will give you access to experts without incurring any overhead costs for supplies or equipment.
Who Needs a White Label PPC Service?
White label PPC services are meant for marketing agencies that do not have the in-house resources required to deliver top-notch PPC results for their customers.
If you need to offer PPC services but you don’t have the skills or time to provide the service, you would benefit from outsourcing to a reliable white label PPC agency. Note that there’s nothing like a ‘set it and forget it’ solution. What you need is a strategic PPC agency with proven results.
Planning and Goal Setting for Successful PPC Campaigns
When working with a white label PPC agency, the first step the agency takes is to identify the goals and results that you want to achieve. These may include:
- Promotion of apps
- Brand awareness
- Product and brand consideration
Once the agency identifies the goals and results that you want to achieve, they will then figure out the metrics that can help in achieving those results. These metrics include:
- ROI/ ROAS
- Clicks and Click-Through-Rate (CTR)
- Quality score.
So, it is important to understand what your clients want so that the white label PPC agency can determine the appropriate metrics required to meet their needs.
White Label PPC Services
Here are some of the PPC services that you can outsource to a white label PPC agency:
Search Engine Marketing (SEM)
If your goal is to increase your site traffic and become more visible, a white label PPC agency can help. These agencies have experts that are knowledgeable and diligent in SEM. They can deploy the best SEM (Search Engine Marketing) and PPC (Pay-Per-Click) practices that will help your clients find customers wherever they are. The customers may be searching on Google, social media, or video platforms and white label agencies can show ads to them.
The SEM services that you can outsource include:
- Campaign setup
- Google and Bing search campaign management
- Keyword research
- Competitor analysis
- Search campaign audit
- Dynamic search ads
- Retargeting marketing lists
- Call-only ads
Display Networks have access to over 90 percent of internet users throughout the world. They can reach users across millions of internet properties like YouTube, news pages, Gmail, blogs, and Microsoft display networks amongst others.
Some of the display ads services that you can outsource to a white label PPC agency include:
- Display campaigns management
- Display campaign audit
- Video ads for display
- HTML5 display ads
People pay attention to online videos every time. Online users retain about 95% of the message contained in a video unlike the 10% of information that is read in text. That is why video ads are very important to grow your clients’ bottom line. White label PPC agencies can help you create video strategies that are not only efficient but also data-driven. The agencies are adept at ensuring that the content of the videos suits your clients’ business goals.
You can outsource the following video ads services to a white label PPC agency:
- Bumper ads
- Skippable in-stream ads
- Video discovery ads
- Non-skippable in-stream ads
Social Media Ads
Irrespective of where people are or the device they use to have access to the internet, they spend more time communicating with friends and engaging with famous users and fans pages. This presents unique opportunities that you can use to help your clients connect with their targeted audience.
These are some of the social media ads services that you can outsource to a white label PPC agency:
- Social media account setup
- Social media ads audit
- Social ads design
- Ongoing social media ads management
Google Ads Management
White label PPC agencies can manage Google ads accounts and also target the keywords that will direct buyers to a site. Highly focused keyword research is the most cost-effective means of getting customers that are searching for what your clients’ customers are searching for. White label PPC agencies use the best research tools and industry expertise to help you develop effective paid search campaigns that are focused on meeting a particular cost per sale or lead.
When you outsource Google ads services to a white label PPC agency, you will be able to help your clients’ buyers find the clients’ sites (something that wouldn’t have been possible via organic SEO techniques).
PPC Lead Generation
Every business needs more leads. Most companies are even more interested in the quality of their leads than quantity. When you outsource your PPC lead generation services to a white label PPC agency, the agency can help you improve the quality of the PPC leads that your clients get. The idea behind this approach is to ensure that your campaign can be scaled before your client puts in more money.
Amazon PPC Management
If you are helping your clients to run Amazon PPC campaigns, you need to collaborate with white label PPC experts to improve ROI. White label PPC agencies can help you:
- Manage the campaigns
- Deploy unique Amazon marketing strategies for your clients’ businesses, and
- Provide personalized account management
The difference between success and failure on Amazon is one’s product coming up when a search is done on Amazon. If your clients are not ranking organically on Amazon, then a PPC campaign can make a lot of sense. However, it should be managed properly to get the desired result.
A professional and reputable white label agency can help you create an Amazon campaign that will target the main phrases and searches that are most important to your clients’ products. By going through the cost-per-client, managing bids, and considering the profit margin, the agency will deploy strategies that your clients’ investments yield the revenues they need.
Why Should You Outsource to a White Label PPC Agency?
White label PPC campaigns are not only beneficial for your clients but for your business as well. It gives you access to the highest level of PPC campaign management and optimizations. Outsourcing to a white label PPC agency is a great way to offer your clients effective marketing services.
Here are some of the reasons why you should outsource to a white label PPC agency:
Ability to offer more services to clients
Partnering with a white label PPC agency allows you to offer more services without necessarily hiring more employees or opening more offices. For instance, if you offer email marketing and you want your clients to enjoy the best service, then a white label PPC solution is what you need. Instead of offering just email campaigns (which is your specialty), you can work with a white label PPC agency that has experts that can manage advertising campaigns. This time-saving collaboration will give you less stress when you’re trying to get everything done by yourself.
Improved client retention
Handling the different responsibilities that come with owning an agency can become stressful at times. In this situation, client communication and client retention can be affected due to the time-consuming tasks that you always need to handle.
The services offered by a white label PPC agency can give your clients unprecedented access to great services and customer care.
Access to expertise and resources to grow your brand
White label PPC is a great opportunity that brands (irrespective of their sizes) use to increase their exposure and authority in their niches. When you hire a white label PPC agency, you will enjoy better leverage when negotiating rates with your clients; you will be able to charge more rates for better services.
The benefit this offers you is not limited to being able to charge more or amplify your business, you will also be able to strategize to ensure you don’t take up much risk upfront without any reward down the line. Outsourcing to a white label PPC agency will help you to be the best when you offer your clients result-based PPC ads that portray your brand as an expert in the digital marketing niche.
Ability to provide innovative solutions
White label PPC agencies offer different solutions that can help improve your clients’ ROI. They help you handle the queries that come up while managing any campaign. They are also committed to offering your clients top-quality services.
If you need to turn your agency around in terms of advertising on the internet, a white label PPC agency is what you need. The agency can handle minor issues with a campaign and major headaches like hacking. If you have limited expertise handling your PPC ads marketing campaigns, you can enjoy the peace of mind that white label agencies offer since you know that everything will be executed professionally.
White label agencies tailor their PPC services to meet the needs of their clients depending on the amount invested in the campaigns and the clients’ individual goals. White label PPC ads also serve as the best solutions for newbies and professionals that want to skyrocket their ROIs.
Improved customer loyalty and engagement
Do you want to build healthy relationships with your clients? A white label PPC agency can help.
The effective and prompt work delivery that these agencies offer enables them to maintain long-lasting relationships with your customers. To be successful, you need short-term and long-term strategies. White label PPC agencies can help you deploy these strategies while building and maintaining long-lasting client relationships.
Is There Anything Like Cheap White Label PPC Services?
There is nothing like a cheap white label PPC service. Don’t be deceived by white label PPC companies that offer their services at very cheap rates.
White labeling service is more than outsourcing. Unlike outsourcing, white label is a deeper process that puts your brand’s image on the line. A white label PPC agency is more engaged. The agency is usually an extension of an in-house marketing team and has more experience in the field.
I hope this article has given you some insights into what you should expect when outsourcing your PPC services to a white label agency.
Partnering with a white label PPC agency removes the hassle of working with many clients and gives your clients a seamless experience. It helps you to scale your business faster without bothering about overhead costs that relate to hiring, training and retaining staff.
The marketing expertise provided by white label PPC agencies enables them to offer excellent PPC management solutions that you can use to expand your current services and also provide marketing solutions under your brand.
If you’re ready to scale your PPC services and also grow your brand’s bottom line, then you need to consider hiring the services of a white label PPC ads service provider.