White Label Content Writing For Agencies
Content marketing plays a crucial role for business success in the digital landscape. As a result, businesses across all industries are adopting content creation strategy that allows them to consistently deliver content in large volume.
But creating unique, valuable content from scratch takes time, and as an online marketing agency, time is never enough to get things done.
So, what do you do if you don’t have time to create all this content, or if content writing isn’t one of your core offerings?
Many agencies like you rely on white label content marketing agencies or freelance writers that provide content writing at discounted rates.
Using white label content writing services allow them to focus on their core strengths or passions rather than spending time and resources hiring and training an in-house content creation team.
If you’re interested in learning how white label content writing works, you’re in luck.
In this post, you’ll learn everything about white label content from what it means and the benefits it offers to what you need to consider when hiring a white label content writing agency.
What is White Label Content Writing?
White label content writing is a business practice where a specialized content writing agency or freelance copywriter provides written content for another company who then delivers the work under their own brand and at their price point.
As an agency, buying white label content is great because you can put your name on the deliverable and redistribute it to your clients. In an ideal white label content writing situation, the original writer won’t have any copyrights to the work anymore.
This is quite straightforward; you pay the white label company to create content, then resell to your client, making it look as if you wrote it yourself.
White Label Vs In-House Content Team
Over the years, outsourcing has evolved to become an important part of the expansion strategy for many businesses. However, there are still many businesses who prefer working with their in-house team and invest in the same.
If you run an agency, you might be wondering which serves you better between building an in-house content writing team and outsourcing to a white label company.
Here are some points to guide your decision making process:
Expanding your service portfolio
Whether you’re expanding your business offerings, or simply looking to add new offerings to your service portfolio, you need to strengthen your workforce.
However, hiring new employees to provide a specific expertise can come heavy on your overhead. Worse off, you might unknowingly increase your risk factor if the expansion plan doesn’t pull through.
On the other hand, businesses that use white label companies can readily expand their services without increasing the cost of recruiting, hiring and training a new team. This makes it easy to provide additional value to customers or clients in a more cost effective manner.
Cost of Operations
A report by Deloitte shows that 59 percent of businesses across the world switch to outsourcing to reduce cost. Choosing a white label writing service can help you cut down on operational costs such as mandatory salary benefits, allowances and training costs.
Meeting Urgent Deadlines from Clients
Whether you service product-based or service-based clients, urgent deliveries and bulk orders is an unavoidable aspect of every business practice. As a result, you need to be backed up by a dedicated team of content writers.
An in-house team may be able to provide support to some extent, but with time constraints and limited number of employees, your in-house team might become less effective. White label agencies, on the other hand, are typically staffed with many employees who can work round the clock to meet urgent deadlines.
Finding the Right Expertise
There are times when the in-house team may not have the expertise required for a particular project or a situation where client requirements exceed the competences of your in-house team. In such situations, you need to turn to a white label company.
When choosing a white label content writing service, you can evaluate their expertise in the specific area of need to ensure the white label partner is the right fit for the job. This is way faster and more cost effective than spending on training for the in-house team to acquire the expertise.
What Are The Benefits Of White Label Content?
Saves time and money
Probably the most obvious reasons why many agencies turn to white label services is because of its cost-effectiveness. Building an in-house team to create high quality content can be expensive and time consuming. Conversely, hiring a white label content writing agency isn’t only cheaper, the experts often guarantee quicker turnaround times.
Not only does it help you save time and cost, it increases your agency’s capacity allowing you to provide more regular content to your clients and boosting your revenue.
It allows you to focus on the core of your business
When content writing is taken out of the table, it becomes easier for you to spend more time focusing on your areas of strengths and passion. For example, if your core offering is search engine optimization (SEO), outsourcing content writing jobs to a white label partner allows you to spend time on things such as on page optimization, link building, redirecting and more.
Boosts your credibility
Anyone can produce mediocre content; but creating high quality content that converts requires skills that, depending on the topic, your agency may not possess. For any piece of content you need, there’s an expert who can create it for you.
Outsourcing to a white label content writing company is a great way to put your agency in the same playing field as the industry leaders and provide valuable content when your in-house team may not have the expertise and experience required for a certain area.
Allows you to expand your services
With outsourcing options, you can comfortably expand your business offerings and provide more value to clients. White label content writing agencies provide a low risk way to experiment with scaling your business or adding new offerings to your service portfolio than hiring and retaining in-house staff.
Improve visibility and SEO
When you partner with a reliable content writing agency, you can rest assured that they’re using the best practices to create SEOs-friendly content for your clients, helping to improve the clients’ ranking and visibility in search engine result pages (SERPs). That way, you help your clients to build their credibility online.
White Label Content Writing Services
- Blog posts
- SEO content
- Product descriptions
- Technical content
- Website content
- White papers
- Press releases
Hiring a White Label Content Writing Service
Do your research
Type “white label content writing services” in Google and you’ll see tens of results showing companies that offer the service. However, all writing companies are not created the same way. You want to make sure you hire a company that’s not only professional but has knowledge and experience in the type of content you’re looking for. Draw up a list of prospects from your search and start examining them one after the other.
Look for reviews
Since you’re working with the company for the first time, there’s no way you can be completely confident about the quality of content or customer service they provide. Fortunately, there are many ways to know if they’re a good match for you.
First, you can check their website for reviews. This is also a good time to check their social media presence and see what former clients have to say about their experiences working with them.
If there are too many negative comments or reviews, it’s probably not wise to work with them. Choose a company with a good reputation and positive reviews. That way, you can be sure you’re in safe hands.
Consider their Writing Style?
It’s important to make sure that the company you’re hiring has a writing style that aligns with your client. If not, you may find yourself struggling to achieve consistency.
To be sure about the agency’s writing style, you can ask for a couple of samples of their past work. This is important to avoid any issue that may come up down the line.
Check the Cost
The white label content writing agency’s pricing structure is very important to consider. As much as you want quality services, you want fair pricing to allow you to make profit. Some white label companies have different rates depending on the package you choose. The important thing is make sure you know what the company charges upfront to avoid surprises after signing an agreement.
Importantly, it’s not enough to just look at how much a white label company charges; it’s a good idea to know what’s included in the package.
Check how they measure Success
It’s important for the white label writing company and you have the same success metrics to avoid friction or disagreement upon the delivery of the work.
Even if you only need a piece of website content, what is the objective of that content?
It’s important to define this from onset. This is because many white label content writing companies commonly give two metrics:
- Word count
But you should look for an agency that understands the goal or objective of your content. For example, do you intend to get more traffic to your website, convert visitors to lead or simply provide information about the client’s company?
Knowing the objective of writing a piece of content will inform the content strategy, style, structure and tone. Importantly, your content should be written in conformity to the latest SEO best practices.
Strategic content marketing is crucial to business success in today’s competitive digital landscape. Partnering with a white label content writing service is a great way to create and deliver high quality content for your clients in a timely manner. A white label company eliminates the cost and time of recruiting, hiring and training an in-house staff, leading to reduced overhead cost, increased revenue and improved customer retention.