White Label Business Opportunities for Entrepreneurs and Agencies

Are you a new entrepreneur or an established digital marketing agency that’s looking for ways to scale? White label business provides different proven opportunities that can increase your revenue. The white label reseller business keeps growing and it’s not showing any sign of slowing down. In this article, you will learn about the different white label services that you can resell to increase your revenue.

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How Whitelabeling Works

White labeling refers to a business-to-business model that involves manufacturers and resellers. White label business opportunities allow entrepreneurs to sell products and services that already exist. In other words, you are reselling a particular product or service to your customers under your brand (as if it’s yours).\

In a white label business relationship, the manufacturer sells an unbranded product or service to a reseller. The reseller then brands the product or service and resells it to their clients. You can buy digital products on the internet, so you don’t need to incur any overhead costs before you start.


Top 10 White Label Business Opportunities that Entrepreneurs and Agencies can Resell

Website Design and Hosting Services

The website hosting services industry is expected to increase at a CAGR of 15.10 percent and get to a valuation of $183.18 billion by 2026. These statistics show the huge potential for growth that the business opportunity offers. But it should be noted that this growth potential is also associated with stiff competition amongst business owners that want to be significant in the market. In this type of situation, the best growth strategy to establish your brand would be white labeling.

Here are some services that you can resell:

  • Website design
  • Website creation
  • Website hosting
  • Responsive web design
  • Basic SEO
  • Provision of add-on functionalities
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SEO Service

If you feel that the website design and hosting service industry is hot, then the SEO market is hotter. SEO is one of the most sought-after services, and you can benefit from branding the opportunities it presents.

Digital businesses are investing a huge amount of their revenue into improving their websites’ SEO. This is because they can get more traffic and increase their sales when they rank on the Search Engine Results Page (SERP).

Listed below are some white label services that an SEO agency can resell:

  • On-page SEO
  • Off-page SEO
  • SEO audit
  • Link building
  • Content optimization
  • Blog creation
  • Content marketing

Looking for an SEO service you can resell? Then you want to give Rank Fortress a shot. Rank Fortress is a white label SEO agency led by an SEO with over 20 years of experience, serving agencies and business across the globe.

They offer different SEO services and packages tailored to each client’s specific needs and requirements, to learn more about Rank Fortress’ white label SEO services, click here.

Online Reputation Management Service

Since an increasing number of businesses are now focusing on meeting the needs of their customers, just a single bad review is enough to ‘kill’ the revenue of a company that’s already struggling. Consumers depend on the feedback that other consumers share. This helps them to have an opinion about a business. As a result, every business needs to manage and monitor its online reputation and reviews.

If you want to white label online reputation management services, you can consider offering the following services:

  • Reputation management via real-time management of brands’ online presence.
  • Reputation audit and competitive benchmarking
  • Chatbot development
  • Reviews generation
  • Social media management
  • Response generation
White Label Business Opportunities
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Marketing Automation Platforms

White label marketing automation platforms provide different pre-built workflows and templates so that all tasks can be executed in a single place. These tools are used by marketing departments and agencies because they allow them to easily perform repetitive tasks (such as building reports, sending automated emails, and building reports). The platforms are designed for businesses that are interested in increasing their productivity and also saving time and money.

The digital marketing industry keeps changing. However, it is challenging for companies to stay updated with the most recent trends and technologies. Digital businesses are interested in boosting their growth and they can always stay ahead of their competitors by using white label solutions.

Customer Relationship Management (CRM) Service

A CRM system enables sales professionals to track all that is going on with their potential clients. CRM is important to any business since it plays a key role in increasing sales, improving marketing activity, and boosting productivity.

There are lots of opportunities in this niche. A report by Gartner revealed that the CRM software industry is now ahead of the database management industry in terms of the revenue generated. The reason for this is not far-fetched; every business wants to win new customers and retain their existing clients. A CRM system can help to achieve these.


White Label Business Opportunities
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Content Agency

Most online entrepreneurs have the dream of working anywhere and anytime they want. This dream can become a reality by starting a white label content agency. Written content is important to the growth of businesses. Companies that have blogs generate 67 percent more leads than those without blogs. Businesses that use video content, in addition to blogs, are 50 times likely to be found in Google search results.

More so, when you add a video to your landing page, your conversation rates can increase by at least 80 percent.

Despite the low barrier of entry in this niche, its competition is high because everyone now seems to be a freelance blogger.

Some content bundles that you can resell include:

Blog Creation

White label blogging allows your clients to share their expertise while also focusing on their business.

Video Creation

Professional videography allows you to build a more cohesive relationship with your clients.

Website Copy

Your white label team can help your clients develop a compelling brand story that will be found throughout their websites.

Social Posting

White labeling social posting can allow your clients to have access to professionally written social posts that will boost their engagement and increase their awareness.

Accounting Service

Accounting and bookkeeping activities are some of the most popular services that companies outsource. This is made evident by brands such as Ernst & Young, Deloitte, PwC, and KPMG. It is, therefore, a wise decision to white label accounting services.

Highlighted below are the accounting products and services that you can resell to your customers:

  • API integration
  • Accounting-as-a-Service
  • Digital bookkeeping
  • Financial products
  • Invoice generation and tracking
  • Accounting software
White Label Business Opportunities
White Label Business Opportunities

Graphic Design

White labeling is an ideal solution for you if you love to design but you’re busy with managerial tasks. Some of the white label graphic designs that you can resell to your clients include:

  • Business cards
  • Logo design
  • UX design for apps and website

If you want to resell logo designs, you can get each between $10 and $50, and then resell them for $300 per design. All you need to do is to keep repeating the process until you have generated the revenue you desire. If it takes you 5 days to create a logo, then you can earn about $5,000 every month. The most difficult part of this process is managing the quality of the designs.

If you want to choose the POD drop-shipping route by selling physical products, you don’t need to bother about quality control and supplier relationship.

However, if you want to start a graphic design firm, it is important to hire the service of a good company that pays attention to quality.

Social Media Marketing Services

Businesses are always busy dealing with their tactics and implementing such tactics that they don’t pay attention to leveraging the potential of the social media market. They are so busy that they don’t have time to promote their products and services on social media. Judging from the nature of the market that we have today, social media is an important platform for business promotion. Businesses are now realizing the potential of social media and they know that all business strategies will be futile if they are not promoted.

This is where you come in. You can help businesses that find themselves in this situation by helping them to have good social media marketing services.

White Label Business Opportunities

White label social media marketing agencies will empower you to promote your client’s business to their ideal audience on social media. These agencies have the skills, talents, and experiences that will enable them to maintain all social media platforms. The knowledge of these agencies about social media will help your clients to stay ahead of their competitors and reach more of their target audience.

Hiring the service of a professional white label social media marketing firm will help your clients to develop a niche of theirs on the platform. It will also boost the business’s awareness on the platform by creating a buzz around the business. The white label agency will also help you to adopt different strategies for each of your clients; thereby helping you to:

  • Present yourself as the one-stop-shop for social marketing services.
  • Increase your client base.
  • Boost and maintain a continuous flow of revenue, and
  • Benefit from the expertise of white label social media professionals
White Label Business Opportunities

Pay-Per-Click (PPC) Management Services

PPC is a form of advertising that helps businesses to drive more targeted traffic to their websites. This method of advertising is done via Google or Bing advertisements by bidding on certain keywords to promote to the target audience. This service is offered by PPC experts since they understand how they can handle market competition and how they can attract customers to a site.

Since it is not every business that has a PPC team that oversees the PPC needs of their business, there will always be the need to outsource PPC services in the market. You can take advantage of this loophole in the market by reselling PPC management services via the white label model.

White label PPC management services enable you to offer detailed PPC services to your clients. It also provides specialized services for creating, running, and managing PPC campaigns. Such campaigns will deliver results that are ideal for your clients’ businesses (since they are handled by experts). You can resell PPC management services to your clients and generate more revenue while helping your clients have access to services that will direct targeted traffic to their websites.

How to Determine White Label Services to Resell

If you are knowledgeable in a particular field, like graphic design or online reputation management, then white labeling could be the right opportunity for you. However, if you are a new beginner, then you start with a model that is not only simple but has lots of opportunities. This business model can help you create an extra source of income.

How Can You Differentiate Your White Label Business?

When there are lots of businesses that offer the same services as yours, it is important to differentiate your services so that you don’t get consumed by the competition. There are different strategies that you can use to be unique. For instance, you can tightly define your niche or assemble different white label services.

You should also ensure that your brand is unique. Instead of just putting your logo in your ad, you must also include a slogan, tag line, or the unique selling point of your service.

Also, focus on offering top-notch customer service. Consumers now consider online reviews before patronizing businesses. If you offer fast, responsive, and friendly customer service, more people will know about your business, and you will be given positive reviews. Since your customers are satisfied, your sales will also increase.

Your target audience

Wrapping Up

White label services allow small businesses and entrepreneurs to become authorities in their niches. The specific type of white label service that you offer will depend on what your goals as a service are and your current level of expertise.

It is important to take advantage of the right opportunity; such opportunities should not be taken lightly. When you hire the service of an established and reliable white label company, you will benefit from the experience, marketing strategies, and reputation of the company. Partnering with such companies can also help you to make recurring revenue.

In a nutshell, there are lots of white label services that you can leverage. To know the one(s) to offer, consider your business needs, your leads, and your clients so that you can understand the one that is suitable for a service that you’re not currently offering. Take advantage of a white label opportunity if you want a new income and profit stream, while you help your clients meet their needs.