Geo Page Content Writing Guide
Do you want to rank in local SERPs?
Long-form geo page content is useful if you run a local business. Geo page content helps you to inform your audience that you are aware of their needs. The content also helps you show search engines that you are a relevant local service provider. In this article, you will discover how you can write geo page content that will improve your local presence and rank in SERPs.
What We Do
The Best Types of Geo Page Content
The homepage serves the basic content about your business to Google and other search engines. Your homepage also serves the needs of local consumers that are in a rush and those that are searching for information.
For those that are in a rush, the content must contain information that will help the readers understand what your business is all about at a glance and take immediate action.
For consumers searching for information, ensure that your homepage offers consumer-focused content. The content must also inspire the site visitors to explore other pages of your website while they seek to know more about your business before deciding to make a transaction.
The homepage content must also be changed regularly and keep track of how the changes influence your traffic and conversions.
Your About Page can play a key role in helping you to seal a deal with a local consumer that is in research mode. To make this possible, you need to have a story that will prove that you are the best at meeting the needs of your local consumers. The page can tell the story of your service or your team members. It can also explain why your prospective customers should choose you.
This important geo page must contain the following elements:
- The reason why the company was established
- What makes you different
- Awards and recognition received
- Special offers
- Video of your business story
- A story about community involvement
- Links to more information about your service
An About Page must be persuasive. Ensure you include what motivates and inspires your target audience and demonstrate how your practices and values align with them.
Contact Us Page
This is a vital geo page whose content must include the following:
- Complete NAP (Name, Address, and Phone Number)
- All contact methods (such as forms, fax, email, hotline, live chat, and lots more)
- Detailed driving directions from all possible entry points, including the things to pay attention to on the street
- A Google map
- Exterior images of your store or company
- Parking availability, wheelchair accessibility, and other forms of attributes
- Your hours of operation
- Social media URLs
- Forms of payment that you accept
- Details of proximity to popular nearby locations (such as monuments, national parks, and lots more)
- A call-to-action
City Landing Pages
These customer-centric pages represent each of the major cities or towns that your business serves. Although they may not contain a street address if your business does not have a physical location in a particular area, they can contain other features that a Contact Us page contains. Other forms of content that you must include on your city landing page include:
- Text, pictures, or video of projects executed in that city.
- Professional advice to consumers in the city, depending on the local laws, terrain, weather, or customs.
- Services that you offer to recognized brands in the city.
- Testimonials from customers in the locality.
- Events, sponsorships, and other forms of proof of community involvement in the city.
Product or Service Descriptions
Irrespective of your business model, you need to devote a specific page of content to each of the major products you sell or services you offer. These geo pages include:
- A detailed text description
- Answers to FAQs
- Time or price quotes
- Technical specifications
- Reviews of the product or service
- Awards won, environmental standards, lowest price, lifetime support, and other features that differentiate you from your competitors
The FAQ must answer the questions that your real local customers ask. It can also be keyword-rich and must reflect the natural tone of your consumers. If you are not sure of the questions your customers ask, you can use AnswerThePublic to develop ideas for common questions.
5 Tips for Writing Geo Page Content
Write at least 1,000 words of content on each geo page
Geo-targeted web pages must contain at least 1,000 words of well-researched and high-quality content. A 1000-word content is long enough to offer relevance and context for readers, and also long enough to accommodate local keywords in your content.
A geo-targeted content that is shorter than 1,000 words will be too brief for Google and readers. Also, your content must not sound spammy. Ensure you write at least 1,000 words of geo-targeted content on each of the pages so that your audience can have more content to interact with. Such long-form content will also give you the largest possible level of SEO from your local content.
Use keywords that are specific to your city
City-specific keywords are important in ranking your local content in organic search results. They also portray the difference between the success and failure of local content. You can use a tool such as KWFinder to find local keywords that you need to include in your content. Finding and integrating these keywords naturally in your content will help you inform humans and search engines that you are authoritative, relevant, and local.
If you want to rank in nearby cities, you can research different city-specific keywords and include them in your content. This will boost your ranking and also expand it beyond immediate location. It will also help you attract customers from nearby areas.
Keep the content conversational
Hummingbird, Panda, and other related updates have made it important to include conversational content on your website. This is even more important now that voice search is becoming more prominent. Conversational content is not only valuable to your readers, but it can also help you rank in semantic search.
Bearing this in mind, ensure that your geo-targeted content is conversational by mentioning a current event, promotions, or happenings in your specific area. You can also write blog posts that mention special events or locations in your city or neighboring cities, or make announcements when you expand your service into another area.
By ensuring that your content is conversational, friendly, and geo-targeted, you will be able to help Google and other search engines see your content as being helpful and relevant. Also, since conversational content is appealing to readers, it can help brand your business as a focused, positive, and approachable business that is interested in meeting the needs of its customers.
Keep the content fresh
Since local search is dynamic, your geo-targeted content must be relevant, accurate, and recent enough to accommodate these changes. As a result, you need to regularly update all of the local details that are in your content. This includes your NAP information, business name and its specialties, and the hours of operation.
In addition, your geo page content must also reflect your promotions, sales, and campaigns. If a customer finds out about something that you’re offering, they should be able to go to your website and see the promotion there. This offers a sense of continuity within your content. It also portrays your brand in good light.
By keeping your geo page content current, it will be easy for your customers to find the information they are interested in while also helping Google to know how to rank your page.
Optimize the title tags, headings, meta descriptions, and URLs
Geo page content is both technical and creative. Optimizing your title tags, headings, meta descriptions, alt text, and URLs will help you enjoy added SEO benefits and also ensure that your well-researched and long-tail keywords do not waste.
To get better results, include your local keywords in the title (it is better to have it toward the beginning of the tag), and throughout the headings, URL, and meta descriptions. This will not only ensure that your content features in local SERPs that use that keyword phrase, but it will also help those that are searching for the products and services that you offer in your locality to quickly decide if your content is relevant to them or not.
Creating geo page content that aligns with the needs and expectations of customers will help you to gain trust and also help your page rank prominently in local SERPs. Since great geo page content involves the use of geo-targeted keywords and is also optimized to feature in local search results, it is a great way for your business to be visible and be recognized at the same time.
Although it can be challenging to create geo page content, it’s worth the time and effort it requires. The tips discussed in this article will help you write geo-page content that will be valuable to your customers and also improve the ROI of your local business.