20 Free Website Audit Tools for for Analysis & Higher Rankings

Ranking high on search engine pages is no longer like it used to be a decade ago, the algorithm has gotten complex. Google uses over 200 factors to determine website rankings and tweaks its search algorithms up to 3,000 times each year. This can make the SEO audit process a bit challenging.

In this article, we talk about FREE website audit tools you can leverage for a diagnosis of your website to understand how optimized and search engine friendly your site is, what actions you can take to improve its visibility and boost its rankings on the SERPs.

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What is a Website Audit?

A website audit considers every element that affects a site’s visibility in top search engines like Google and Bing. The process offers valuable insights into an entire site, individual pages, and overall traffic.

Auditing a website can be time-consuming as it involves evaluating each web page against different signals and metrics, identifying issues and fixing them so that the website can perform better on Google and rank for important keywords.

Top Free Website Audit Tools to for Higher Rankings

Here’s a list of the top free website audit tools that you can use and how they work:

MySiteAuditor is a free-to-use website audit tool that you can embed on your website to generate more leads. MySiteAuditor audits specific landing pages or web pages for targeted key phrases. 

MySiteAuditor allows you to do the following:

  •       Carry out fundamental phrase analysis
  •       Perform comparison audits
  •       Download your audit

·        Export reports in PDF, etc.

This website audit tool audits your site against its in-depth 44-point SEO checklist. This helps you discover how well – or how badly – your website is optimized for Google and other search engines.

When you enter your site’s URL into the website audit tool from Ubersuggest, it instantly generates an on-page SEO score. And you will also discover all vital SEO issues and recommendations for your website.

The website audit tool also provides information about:

  • Site loading time, i.e., on mobile and desktop
  • Competitive analysis (An interesting feature that performs comprehensive analysis on your competitors so that you can compare to see where you need to make significant improvements)
  • Health checks, including redirects, broken links, etc.

You can use this website audit tool to crawl 100 pages for free with no credit card required. You have to opt for its paid plan if you want more.

WooRank is a remarkable website audit tool that provides exhaustive information on the following:

  •       On-page SEO
  •       Off-page SEO
  •       Broken links
  •       Broken pages
  •       Backlinks

WooRank provides practical recommendations to adopt for improving overall site visibility and ranking. And you can download all audit reports as a PDF. All reports are simple to read, and digest.

Google Analytics works by measuring each web page’s loading time, traffic by type of device, pinpoints demographics, and tracks campaigns. The audit tool also establishes goals and conversions, automates reports, and more.

SEMRush is another functional website audit tool you might want to check out. It offers several valuable features that SEOs and digital marketers can utilize for their marketing campaigns.

One of the most important features of SEMRush is its traffic analysis data. This feature reveals your website’s online performance and traffic. You can also use it for tracking your competitor’s most important pages.

SEMRush offers a free 7-day trial. If you want more, you can choose any of the 3 different pricing plans that range from $99 to $399. You can also go for the custom enterprise option.

Screaming Frog is a technical SEO audit tool that can help you uncover technical fixes that will make your site more accessible for search engine robots and crawlers. Screaming Frog will analyze the following:

  •       Anchor texts
  •       Outbound links
  •       Website security
  •       Broken links
  •       ALT tags
  •       Site links
  •       Response times, etc.

This downloadable website audit tool makes recommendations you can implement to boost your site’s rankings. This technical audit software is compatible with Windows, Apple, and Ubuntu.

Screaming Frog allows users to crawl up to 500 URLs for free. But if you want more, you may have to subscribe to the paid plan, which costs approximately $165 per year.

Beam Us Up is a free website audit tool that you can download and install on your desktop, just like Screaming Frog. But it doesn’t have as many features as Screaming Frog does.

Nevertheless, Beam Us Up offers 100 percent free crawling with zero limits. Unfortunately, it can only work extensively within the Windows environment. If you use Apple or Ubuntu, this website audit may not work for you.

Seobility is a website audit tool that allows you to crawl up to 1,000 pages using the free basic subscription.

The tool works by providing a well-rounded analysis for your website as it readily identifies underlying SEO issues.

Seobility’s best feature is its content report containing pages with content-related SEO issues like thin content, keyword stuffing, etc. The free version – no credit card required – allows you to analyze only one domain.

Raven Tools is one of the best for developing detailed website reports. This tool enables you to sort through essential data and offers comprehensive, client-facing reports on different parts of a website.

Raven Tool’s simple reporting feature can automate multi-channel campaigns – and KPI reporting – with customizable widgets. The tool will analyze your domain to dig out mobile and desktop issues that prevent your website from ranking on Google, Yahoo, and Bing.

Raven Tool offers a 14-day free trial. The paid options range from $79 per month to $399 per month.

Spotibo finds everything, including duplicate content, redirect issues, wrong anchor texts, etc. This tool also helps fetch URLs, enabling you to see how Google Index sees your web pages.

Spotibo works this way: on the Spotibo site, enter your website’s URL and then click the ‘Analyze’ button. As soon as the crawling is completed, every issue with your website will be listed.

You will see all the details of your website’s problems, along with recommendations that will fix them. You can use Spotibo free of charge and crawl 500 pages of any website.

Seoptimer is a free website auditing tool designed to report all critical errors on your website. The tool can also recommend several ways you can boost your search ranking based on its evaluation.

You can download the Seoptimer chrome extension and start working immediately through your web pages, one after the other.

Google Search Console – formerly known as ‘Webmaster Tools’ – is a free website audit tool that users can install on new sites. It helps you understand how Google sees, crawls, and understands your site.

Google Search Console provides in-depth keyword data in the form of click-through rates, number of clicks, impressions, etc. Also, you can view page errors, mobile usability information, top-linking external sites, and sitemap submission data

13. Xenu

Xenu is a free Windows-based desktop website audit tool that has remained unchanged for several years. It works by crawling your website, searching for broken links, and conducting basic site auditing.

HubSpot, Inc. owns the Marketing Grader website audit tool. It was formerly known as Website Grader. This powerful website audit tool offers expansive data about your website.

Marketing Grader checks your blog, SEO, social media channels, ability to generate high-quality leads, as well as your mobile website. The software comes with a free version that allows you to perform unlimited audits.

Nibbler is the go-to audit tool for testing any website. Simply enter your site’s URL on the Nibbler website, and you will get an overall score. This includes experience score, accessibility score, etc.

Nibbler is available for free. But the Pro version – which starts at $99 per month – is suitable for people interested in obtaining professional branded website reports.

Serpstat is a full-fledged SEO software for analyzing your website and your competitors, PPC track positions, perform audits, and generate keywords for SEO.

After analyzing your website, Serpstat’s audit report – available in PDF – will provide a detailed list of technical issues discovered on your site. These issues are prioritized based on their severity.

The free version of Serpstat allows you to make up to 10 requests in each module. This tool also allows you to do the following:

  •       Track website growth dynamics
  •       Estimate the level of website optimization
  •       Obtain recommendations on speeding up your website pages

You can download your audits and gain access to the email audit option. All these are available as freemiums on Serpstat.

SiteChecker is another free website audit tool that instantly analyzes your website when you enter your site’s URL and click the ‘Analyze’ button. The tool will reveal a list of the possible issues your website is battling with.

SiteChecker performs the audit of meta tags for your site’s URL. It also analyzes internal and external links as well as anchors. This website audit tool can test the speed of your site and visualize your site’s structure.

SiteChecker is available for free. However, its premium plan – for unlimited website audit reports – starts at $9 per month.

Linkio is a backlink audit tool that provides the ideal anchor text percentage and usage. This information is crucial as you can use it to beat your competitors and drive high-quality organic traffic to your site.

To maximize the efficacy of this audit tool, you need to use the right anchor text when performing a link-building strategy or internal linking. You will experience the outcome as your website gets more organic traffic and boosts your ranking.

Linkio has a free 7-day trial – no credit card required – that allows you to test out every functionality it has to your satisfaction.

SEO Report Card is free to use, and you can perform unlimited website audits at your convenience. You can also white-label your audits and take advantage of its email audit option.

SEO Report Card is owned by UpCity, an organization focused on doing great things for small businesses.

SEOmator crawls your website and analyzes over 100 issues from different categories such as:

  •       Social media
  •       Mobile usability
  •       Backlinks, etc.

At the end of the analysis, SEOmator provides a detailed report about your on-page SEO. Every detected issue on your website is accompanied by a solution based only on SEO best practices. You can export the report in PDF.

SEOmator also enables you to check the quality of your website content. You will obtain relevant data on unique, duplicate, and thin or similar content.

You can use this information to optimize or re-publish relevant content and filter out unnecessary ones.

SEOmator offers a 7-day free trial. You will need your credit card to take advantage of this offer.


Each free website audit tool offers exclusive features that can help you easily identify issues that might be holding back your rankings, and provides relevant recommendations to fix your site’s issues and optimize it for increased visibility and higher rankings on the SERPs.